Establish the hierarchy
Lead with the anniversary story, then organize supporting content so visitors can move through the site without losing the thread.
02 / Web design · WordPress · 2024
One hundred years of beauty. A new way to explore it.
Chanel Pro 100 is a luxury sister-site concept celebrating a century of Chanel cosmetics through thoughtful structure and visual storytelling.
Explore the case study ↓
Case study8 weeks · 2024
01 / The brief
The opportunity
Give the milestone room to breathe.
What began as a tribute to the 100-year cosmetics anniversary grew into a more complete digital destination.
The concept asks how an established luxury identity can live in a focused web experience: one that feels editorial, makes its content easy to navigate, and lets the beauty of the brand lead.
My focus
Branding · Information architecture · Prototyping · Web design · UI/UX
Platform
WordPress
Duration
8 weeks · 2024
Design point of view
Luxury is as much about restraint as it is about expression.
Every section needs a clear purpose. Strong hierarchy, generous space, and a quiet palette make the content feel considered without making the visitor work to find their way.
02 / The approach
Structure meets story
A familiar brand, with its own digital rhythm.
Let the imagery speak
Use a restrained black and white presentation, expressive photography, and deliberate spacing to carry the luxury tone.
Keep navigation effortless
Pair the editorial presentation with a clear WordPress site structure and recognizable navigation.
The interface
An editorial welcome.
The landing view sets the mood immediately: a confident wordmark and simple navigation frame the featured portrait without crowding it.
03 / The result
The takeaway
A tribute designed to feel like a destination.
The final concept extends an anniversary moment into a cohesive sister-site experience.
Its value lies in the balance: brand expression draws visitors in, while clear hierarchy and navigation give them a reason to keep exploring. This is a concept project; no launch or performance results are claimed.